How to Use LinkedIn in your Internet Marketing

LinkedIn is a networking website that is known as a place for business people to upload their information and share events with other businesses. Simply put, it is a business to business social networking site and it is used by millions of people from around the world.

 At first glance, it may not seem like LinkedIn can be use for Internet marketing purposes, but it can and marketers use it every day for precisely that purpose. Even though LinkedIn does not have a whole deal of social networking elements to it, there are a few. For example, each member has their "connections" and members can see how far away they are geographically from their connections and the connections of their connections. Knowing how close or how far a business contact is away from a user can help the user decide if they want to pursue jobs or opportunities that their connections list.

Getting more into the Internet marketing opportunities of LinkedIn, this popular service has very little information out there about it. Many marketing and social networking blogs focus heavily on using Facebook and Twitter in Internet marketing campaigns in regards to product or application development. However, there is also an abundance of information and tips on LinkedIn that can be marketed as well, such as:

*Tips about making a LinkedIn profile the best it can be to open up more job opportunities.
*Tips on what connections LinkedIn users should and should not make.
*Reasons why people should use LinkedIn.
*Strategies on how to use the site.
*Comprehensive user manual or guidebook based on LinkedIn.

There are plenty of these tips and guides out there on Facebook and Twitter, but LinkedIn seems to be lacking. Internet marketers can learn how to get in on this niche and make it work for them

How to Build a List Using LinkedIn

The number of professionals who are using LinkedIn is growing by the minute. This portal is great for any business owner who wants to build new relationships, promote their business, and most importantly, meet new contacts. It's definitely a great addition to the marketing strategies that you're currently using as right now, it has over 25 millions users from across the globe.
Just like other portals and social networking sites, joining LinkedIn is relatively easy but for it to make it work to your advantage, you need to put in enough time, exert more effort, and apply strategies that are being used by successful people.
In this article, I wish to help you use this portal to build and boost your email marketing list. Here's what you need to do:
1. First step is to create attention-grabbing profile. Before you even think about connecting with other people, focus on creating a compelling profile first that will help you attract the right audience. Although you're free to just copy and paste your old resume, I would recommend that you take the time and be creative to get amazing results. It's important that your profile page reflect your ambitions, passions, and professional interest. You would want to include information that your potential clients can relate to. Start by introducing yourself. In LinkedIn, you'll be asked for a short headline underneath your name. This is something that should help you tell people who you really are. It's just 4-5 words so be creative. If you're considered an authority in internet marketing for example, a simple "Internet Marketing Expert" would do it.
Next step is to indicate the great things that you have done. If you were able to help hundreds and thousands of people earn money online for example, make sure to mention that. Mention all the things that your prospects would find interesting and would help you convince them to sign up to your email marketing list.
2. Next step is to connect with your potential clients. Right after creating your profile, you can go ahead and search for those people who might be interested with the products and services that you sell. These are the ones that you want to target to ensure that your list will be of high quality. Remember, each time you connect with an individual, you'll be able to access the network of that individual and you'll get the chance to invite more people. This can definitely help you boost your list in no time.
3. Be active. While signed in, you'll be given access to open questions that were asked by people in your extended network. Take the time to provide the right answers. Your goal here is to ensure people will pay attention and to establish your expertise in your niche. If you can convince them that you're an authority in your field, they will most likely to sign up to your list in no time especially if you promise them that by doing so, you'll send them free informative newsletters every week

7-Ways-To-Use-LinkedIn-Effectively

LinkedIn is a business oriented social networking site providing professional network service free of cost. It is an online hub of professionals and companies which is helpful in many ways such as:
• To find people• To find jobs• To find businesses
Most of us use LinkedIn for the above stated purposes only which makes this tool under-utilized. You will be surprised to know that as per the statistics of May 2009, LinkedIn had more than 40 million registered users spanning across 170 distinct yet related industries. Owing to this fact, there are many things that we can achieve (both at the personal and professional level) with this free service.
1. Develop Connections - This is a must for every account holder, whether an individual or a company who wants to get seen across the websites and especially the search engines. Developing as many connections as possible increases the chance of profile being viewed by other people. This strategy encourages the people to enter into professional relationship with you as they contemplate your massive connections to good trust.
2. Make Proper Connections - In order to achieve what is stated in step 1, don't go about adding irrelevant or vague connections. Start by adding your friends, colleagues, clients and family members. Along with this try adding connections which are directly related to your direct connections i.e. friend of a friend.
3. Use it as a Social Media Optimization tool - The best part of LinkedIn is that the profile pages achieve good search engine results page ranking as well as good PageRank too. Utilize this opportunity properly and make the best use of the links that LinkedIn allows you to create. E.g. you can place links of your company and blog. Try to incorporate the name or your keyword in the anchor text by selecting the "Other" option when entering the information. Moreover, as you develop your connections over the time period the more important your profile gets.
4. Utilize the power of Answers section - The "Answers" section of LinkedIn is often not utilized properly. Since LinkedIn is not just another social networking platform and is a hub of professionals, quality is expected. You can use it to ask question related to your profession or business and get a rational view from experts free of cost. Moreover, if you are an expert in your domain, you can use it to build the authority by answering the questions of other members. Remember, building authority among professionals at global level is a chance you rarely get and it has long term benefits attached to it.
5. Search smartly - The real beauty of LinkedIn lies in its power of search. Anyone who is a member can search for people, jobs and companies. The best part is that these three domains are perfectly segregated and separate searched can be performed as per the requirement. It also allows the user to save the searched for future references.
6. Know about the company - If you are entering into business relationship with a company or are about to join it then LinkedIn is a tool to reckon with. It gives the detailed information not only about the company but also of the employees. Just make a search about the company by entering the company name and you will definitely be impressed with what you see.
7. Know about an individual - If you want to have some information about an individual prior to making any kind of deal with him/her just use the people search option of LinkedIn and you will get all the professional information about the individual. In case if you don't know the full name of the person there are loads of other options which can help you to zero upon him/her.
There are hundreds of social networking sites where people interact but LinkedIn is one such service which presents the true picture of a company or an individual. It is easy to fabricate the information or other details on causal social networking sites but LinkedIn has its own way of functioning. It's a serious professional networking place with genuine members and verifiable information

Why Use LinkedIn?

Any self-employed person knows that to make money they need to have clients. If you are self-employed as a consultant, or professional of some type, and you sell services, you do what you can to get clients. The process is not easy. You may go out and do things the conventional way.

There are many ways to get clients. You can really spend a lot of your time in finding clients, and you may or may not end up getting the results you want. But there is one sure way to do so and that is to take advantage of a medium that is so popular that it is taking the Internet world by storm. This social site is not Facebook or Twitter, although they are among the most popular. The site where fellow entrepreneurs and top executives meet at is LinkedIn.

When I tell people this, they act surprised. Most people do not realize this, but LinkedIn is not just a social site for people to make friends. It is a professional media site that caters to professionals, entrepreneurs, self-employed, those in high positions, and those who are gainfully employed. LinkedIn is a place where the top brass go to find people to fill positions. They go there to do recruiting.

Think about it. The goal of company, is to get clients. This is how they will make money. For this reason it is really imperative that they get on LinkedIn and make connections. But they don’t want to make just any connections. These connections have to be the right ones. Once you know the process, you can take off from there and develop your own client base.

If you are new to LinkedIn, it would be good for you to know the main purpose for using LinkedIn. This purpose is to find people and connect with them. If you do this, you will find people who may know the main boss of the company.

Keep in mind that finding a job or client starts by knowing people and getting involved with them. This means connecting to them. Once you know how to do this, the next step is to get involved by doing it. LinkedIn is a very strict system, but also a very popular one with professionals. If you set up your profile correctly, you will have people connecting to you in no time. 

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How to Find a Client or Get a Job

As someone self-employed, the way you make money is by getting clients. In some ways, finding clients can be hard to do, but LinkedIn makes that chore easier. LinkedIn has a job section that can help you find clients. How?

Here are two ways LinkedIn can help:

• You can take advantage of connections inside the company you are interested in. This way you can let the connections know about you and they can refer you to their boss or the hiring manager.
• You can tap into a network of over 55 million professionals to find clients. Someone may know someone who could use your services.

What makes LinkedIn so good is they have a Jobs tab you can click on when you sign up, that will take you to a page, where you can find the work you are looking for.

Based on your profile, this jobs page will list jobs you may be interested in. Look around or use the Search for Jobs search tool near the top of the page to find work that fits a certain keyword you enter.

For instance, if you are looking for ghostwriting assignments, you would type in “ghostwriting” or “ghost writing” as the keywords. You can also do other type of searches including: Location, experience level, date posted, title, company, job function, and industry.

If the above methods do not appeal to you, you can always find jobs based on what your skills are. When you begin your search, if LinkedIn does not have any listings based on your keywords, they will look on the web for ads that match your keywords. For instance, when I typed in the keyword “ghostwriting” LinkedIn had no listings. So they searched on SimplyHired website and found about three listings.

The one good thing about LinkedIn, is that when you get results, and click on the lead, you not only get to see what the job is about, but you also see who in your network and work at the place. This way you can get in touch with that person or persons and request a recommendation to the hiring manager.

There are two different types of clients. One is someone who hires you are a self-employed person. You get to work on a project at your home. The second type of client is one where you work onsite as a contractor. You work under a 1099 form.

If you are the contractor looking for a company to work for, you can use LinkedIn for this purpose. LinkedIn provides job listings just like if you were self-employed. In fact, to LinkedIn, a job search is a job search, no matter whether you are self-employed or a contractor. 

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Connecting with the Right People

Any time you log into a social media site, you have to find people to connect with, then send a request, and hope they will respond back in kind. LinkedIn is no different. But LinkedIn is somewhat of a different animal.

LinkedIn demands more from you than other media sites. They demand that you connect only with you know and that know you. These people have to be those who can help you in your career. Basically, each person that connects is doing so with a purpose, not just for socializing.

As the welcome screen on LinkedIn shows, it is about finding people that will help you achieve your goals. It is about connecting with people who can help you stay connected with your industry. With LinkedIn, every connection has to mean something. There is no “dilly-dallying” around.

Right now, LinkedIn claims to have more than 55 million people from all over the world. They have an ongoing system where they are able to help bring people together. This includes lost contacts, colleagues, and classmates. You also get to connect with people in your industry. This is something you could not get on your own.

Unlike Facebook or Twitter, LinkedIn was designed with the professional world in mind. Small businesses and recruiters have been able to take advantage of the system to meet people and fill open positions. Presidents and CEOs of Fortune 500 companies have been able to use LinkedIn to find prospects for open positions.

Even managers and directors of non-profits, private organizations, home-based businesses, and government entities like the White House, have taken advantage of LinkedIn’s capabilities.

LinkedIn has over 170 professionals in many different industries in over 200 countries connected. Is it ever a wonder why LinkedIn is a favorite social site among those who run a business. These professionals are able to connect to a wide diverse staff of people; people who have nearly the same goals and objectives.

What is great about LinkedIn is that when you sign in, you are able to connect with people all over the world. You may be able to find people with common interest as you. And it all happens by a single point and click operation.

LinkedIn opens a door to a world of possibilities for freelancers who are just looking for temporary or contract work. Maybe you are looking for the freedom and flexibility of managing work projects instead of working full-time in a regular staff job.

Whether you want to look for part time work, or are looking for full time employment, you will find a greater advantage or chance of obtaining one when you hook up with LinkedIn. 

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